ANR-G TOOLS
measured monthly · uncertainty stated
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ANR-G

What to charge

Every tool here runs for between five cents and four dollars. Cost is not what decides the price — your time is.

Introductory pricing
Every line below sits under what the nearest equivalent costs elsewhere. That is a position for the first dozen rooftops rather than a permanent one — pricing under the market is how you buy proof, and staying there is how you end up unable to hire.
Social artwork
Finished stills and reels from your own VINs.
  • 15 VINs a block — cut out, composed, four formats each
  • Stills and reels at the same price, because the work is the same
  • Editorial stories, square stills and feed posts
  • Your palette and your emblem throughout
  • Another 15 whenever you want them, always $50
$50
per 15 VINs
Elsewhere$250
The averaged monthly social media management spend across dealerships. A freelance designer alone is $75–150 an hour before anything is made.
Market intelligence
Where your customers are, who is taking them, and what it is costing you.
  • Modeled draw across every ZIP in your trade area
  • Your rank against the rooftops actually competing with you
  • Which ZIPs you have conceded, by name, with the shoppers in them
  • Aging and floorplan carry on your own lot
  • Every figure labelled measured, derived or assumed
$85
per audit
Elsewhere$2,000–4,000
What a single-rooftop automotive SEO retainer runs in 2026 — and the competitive gap analysis inside one is a fraction of what it covers.
Email artwork
A promotional eblast built from live inventory, ready to send.
  • Hero, inventory grid and call to action from your own lot
  • Tested in Outlook, Gmail and Apple Mail
  • Your palette and emblem, matching the social set
  • Compliance footer and a working unsubscribe
  • Handed over as HTML, or deployed for you
$95
per send
Elsewhere$150–500
What an agency charges to design one email template — once, before it is out of date. A full-service automotive blast runs $500–2,000 a send.
Answer engine
Whether an assistant names your store when a buyer asks it who to visit.
  • How often you are named, with the confidence band on it
  • Share of voice against the rooftops named instead of you
  • Whether the mention reads well or badly
  • Which sources the answers leaned on, and whether yours was one
$95
a month
Elsewhere$500–1,500
What the established AEO platforms charge — and they grade a BRAND, so a nine-store group gets one score. This is scoped to one rooftop against its own rivals.
Market pulse
What your metro is doing — units listed, asking price, days to sell.
  • Weekly, accumulating — it says most by the third month
  • Units listed and what the metro is asking
  • How long things are sitting, by segment
  • Movers and sitters as the series builds
$145
a month
Elsewhereno comparable
Nobody sells weekly metro supply data to single rooftops. The closest is an inventory platform subscription at $1,500+, which is a tool rather than a reading.
How the VIN blocks work
Fifteen VINs is a block, and a block is $50 whether you use nine of them or all fifteen. Unused VINs don’t roll into next month — and that is the reason the price stays at fifty rather than climbing to cover the ones nobody ran.

Need more in the same month? Another block, another $50. There is no tier to graduate into and no minimum to commit to.

Reels cost the same as stills. The work is the same — the frame is composed once and rendered either way — so charging more for video would be charging for a difference that isn’t there.
A month of everything
One block of social, one audit, one eblast, and both subscriptions. Against $2,000–4,000 a month for an automotive SEO retainer alone — which is what a single-rooftop dealer typically pays before any of this exists.
$470
a month
No charge
Visibility audit
Where a business ranks on the map across its whole area.
$300–800free
Prospect ranking
Which rooftops in a metro are underperforming.
not sold
Market figures are from published 2026 agency pricing for automotive SEO, listing management and social media management. They are ranges rather than quotes — what a particular dealer pays depends on their market and what is in their contract.